NiSource companies launch chatbots, live chat to improve customer experience

Business

COLUMBUS – NiSource Inc. (NYSE: NI), parent company of Columbia Gas and one of the largest fully regulated utility companies in the United States, announced the launch of chatbots and live chat technologies by its operating companies. The chatbots and live chat are available on the Columbia Gas websites and mobile apps.

Customers have asked for more convenient ways to get answers to their questions without having to contact call centers. Chatbot and live chat allow customers to get immediate help with common topics, including payment plan enrollment, usage and billing, payment locations and financial support options. The chatbot can also provide answers to frequently asked questions, including information about COVID protocols, work taking place in users' area and optional services. While chatbots function through artificial intelligence, live chat connects customers with a live customer service representative through the Customer Care Center. These representatives can answer more complicated questions that require additional research.

"At Columbia Gas, we are dedicated to providing an enhanced and effortless experience for our customers," said Vince Parisi, president and COO of Columbia Gas. "Customers have continually asked for more options to handle their needs. The chatbots and live chat give them the ability to engage with us in the channel of their choice at their convenience."

In response to customer requests, NiSource's operating companies also recently launched Columbia Gas mobile apps; enabled stop, start and move service on the customer websites and mobile apps; and elevated promotions for paperless billing – encouraging customers to view their bills online anywhere, anytime.

"Customer digitization is helping our customers get the information they need and make changes to their service at their convenience," Parisi said. "As customers continue to request more digital options to do business, we will continue to look for additional enhancements to existing technologies."

In 2022, NiSource also implemented a new conversational interactive voice response (IVR) that improves the customer experience by allowing customers to find answers to their pressing questions more easily. The new IVR now enables customers to use the automated system to enroll in AutoPay, find payment locations and utilize enhanced budget billing options, in addition to managing their account details. 

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