MOUNT GILEAD – Lubrication Specialties recently announced the promotion of Josh Steinmetz to Hot Shot’s Secret brand manager.
Since Steinmetz’s joined the company in 2019, he has quickly risen in assigned responsibilities, working first as digital marketing manager before being promoted to e-commerce and digital marketing manager. As brand manager, he will develop and define the long term brand vision and strategy for Hot Shot’s Secret performance and preventative maintenance additives, oils and fluids.
Steinmetz will direct the brand’s messaging, goals and promise and will develop a go-to-market strategy for the company. He also will oversee all brand messaging, packaging and media buys, and provide input on new product development for diverse markets.
Steinmetz has a background in marketing strategy, social media, advertising and creative production, content creation, website development, photography and videography. He also has been contributing to branding, in addition to his e-commerce and digital duties.
"Josh has been with LSI for three years and has extensive knowledge and experience in the diesel world," Lubrication Specialties President Brett Tennar said. "His engineering degree from the Ohio State University and his passion for farm and agriculture equipment makes him a great fit for the brand manager role. We look to develop talent from within whenever possible, and Josh naturally grew into this role and proved his abilities and desire for this important position. This is a new position at the company and we are excited to have Josh at the reins to guide the branding message and contribute to product development that is at the core of our success.”
“This is a dream job for me, one that I feel is tailor-made for my strengths and interests," Steinmetz said. "I look forward to building the Hot Shot’s Secret brand into a household name that transcends our entrenched diesel market.”
For more information about Lubrication Specialties Inc., a wholly owned subsidiary of Gold Eagle Co., visit lubricationspecialties.com.
