COLUMBUS — Pelotonia, a grassroots organization that raises money to accelerate funding for innovative cancer research, during National Cancer Research Month, announced the launch of its new fundraising app, PULLL, which allows users to generate funds for transformational cancer research through exercise — cycling, running and walking. The app, available in the App Store and the Play Store, is free for anyone with a smartphone and easily syncs with popular fitness tracking apps Strava and MapMyFitness.
“By introducing a community and a cause to fitness tracking technology, Pelotonia believes it can change the health outcomes for those with cancer and improve the health of PULLL users” said Pelotonia President and CEO Doug Ulman. “PULLL allows Pelotonia to expand our efforts to mobilize purpose-driven communities and create a healthier world in which we are all empowered to live our best lives.”
Obesity and physical inactivity are two of the leading causes of cancer and Pelotonia knows that health and fitness are critical to cancer prevention and control. Through PULLL, Pelotonia hopes it can encourage people to increase their physical activity and help put them on a path to a sustainable healthy lifestyle rooted in the knowledge that with every step and every pedal they are taking a meaningful action for themselves and others.
“PULLL is just the kind of app that the digital health community has been looking for — a mission-driven effort that brings fitness and fundraising together for a meaningful cause,” said Robin Thurston, CEO of Helix and the co-founder of MapMyFitness. “Kudos to Pelotonia for building a product that aims to create healthier communities. I look forward to doing my part to raise funds for cancer research through exercise and getting my friends involved, too.”
Pelotonia worked with two world-class industry leaders to create and build PULLL — IBM iX on the initial research and ideation and Raizlabs to develop the app.
“Raizlabs’ mission is to use design and technology to improve lives, so we knew that collaboration with Pelotonia would yield positive results,” said Andy Watson, Senior Product Manager at Raizlabs, who worked on the PULLL project. “PULLL will be transformational as it enables more users to be involved on a daily basis in the Pelotonia movement to end cancer.”
PULLL users are able to raise money for life-saving cancer research through exercise by unlocking funds contributed by Pelotonia’s sponsors. Every activity — cycling, running, walking — has an earn rate that sponsors have committed to donating and users raise those funds by tracking their activities. PULLL will also help transform philanthropy through offering an additional fundraising concept called ‘BOOSTing’ which enables users to easily make microdonations, as low as $1, to other users’ fundraising efforts.
In addition to the funds users unlock, 100 percent of dollars raised, when users get their networks to BOOST their activities, are directed to cancer research at The Ohio State University Comprehensive Cancer Center — Arthur G. James Cancer Hospital and Richard J. Solove Research Institute (OSUCCC – James).
The 10th anniversary Pelotonia ride is scheduled for Aug. 3-5, 2018. Learn more at www.pelotonia.org.