BUFFALO, N.Y. — Justin Bauer-Careins, marketing director of The Knox County Convention & Visitors Bureau recently attended Heartland Travel Showcase at the Buffalo Niagara Convention Center in Buffalo, New York. She joined approximately 400 attendees representing $23 billion in the Midwest’s group travel industry. At the showcase, buyers (tour operators) and sellers (exhibitors) came together to meet and network for the future of group travel in the Heartland region hosted by Visit Buffalo Niagara. Heartland Travel Showcase, hosted by the Ohio Travel Association, was held Feb. 16-18.
Tour operators met with exhibitors in six-minute appointments and a Four-Minute Meet designed to create new business relationships between operators and destination partners. Attendees were encouraged to enjoy the many different amenities provided by the Buffalo partners. From dine-around events in downtown Buffalo to numerous networking receptions, attendees leveraged the many heart-to-heart group travel business opportunities throughout the show.
Heartland Travel Showcase is produced by the Ohio Travel Association, a non-profit association representing travel in the state of Ohio.