MOUNT VERNON — A 275-page paperback novel has about the same number of words as an average daily newspaper. A novel will take months to edit and refine. A daily newspaper staff will produce a new product every 24 hours.
In a 24-hour cycle at the Mount Vernon News, staff from six departments work in their perspective areas of expertise — classified and retail advertising, ad design, reporting and page layout, printing, circulation and billing.
The advertising team contacts current and potential customers regarding not only advertising for the daily paper, but also special sections, the website and the Shopper’s Mart. These customers range from small mom and pop stores to national retailers. For the News, it is largely the local retailer that utilizes the power of the paper to reach their potential customers.
“The News is the best local source for reaching customers,” said Corby Wise, News advertising director. “It’s better than radio, and better than cable — it’s a static message; it’s not fleeting.”
With about 100 years of advertising experience, the staff is able and willing to work with customers for all their advertising needs from classified, retail and web.
“It’s about what a customer wants, the message they want to promote,” Wise said regarding the essence of advertising.
That advertising message, coupled with local news, provides a complete package to thousands of readers six days a week.
The staff in the editorial department has over 150 years experience in print journalism. From scheduled meetings to in-depth reporting, and personal features to research into the county’s history, journalists use their connections and sources to provide the news community members need to know — news the community should know.
“Almost always when you are talking to people about a local issue, someone says, ‘Did you see in the paper ...?’ People read the News because they want to know what’s going on in their community,” Wise said.
Story ideas are generated in a variety of ways from items mentioned in a council or school board meeting, calls from the public, advertising, submitted events, social media or brainstorming sessions.
“We work hard to cover the news when it happens,” said Fred Main, city editor. “There are a lot of things that take place in Knox County every day so we do rely on the public to call and let us know about good deeds, interesting people or problems they have encountered.”
In addition to byline stories, the News continues to be a source for milestone information such a weddings, engagements, anniversaries, births, club and church news and school reunions.
“It is important to us that we stay connected with all those special moments in the lives of our readers,” said News Publisher Kay Culbertson.
The Mount Vernon News has been published since 1935, when The Democratic Banner merged with The Republican News. To two papers previously operated independently for 97 years.
Today, it is one of a handful of daily papers in the state of Ohio that remains family owned and operated.
National Newspaper Week is being observed this week. This year marks the 73rd year of this observance which stresses the importance of newspapers to communities, large and small.
Local newspapers connect the community to the people, places and events that surround them. For students in Knox County, the Mount Vernon News is used as a learning tool.
A 275-page paperback novel has about the same number of words as an average daily newspaper. A novel will take months to edit and refine. A daily newspaper staff will produce a new product every 24 hours.
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