The information on this page will assist you in developing the creative elements of an ad suitable for publishing in the Mount Vernon News.

ROP STANDARD PAGE COLUMN WIDTHS

Column Widths	Inches (fractions)	Inches (decimals)	Pica/Points
1 COL	2 1/16	2.028	12/2
2 COL	4 1/4	4.222	25/4
3 COL	6 3/8	6.3417	38/6
4 COL	8 5/8	8.611	51/8
5 COL	10 3/4	10.806	64/10
6 COL	13	13.000	78/0
Double Truck	26 3/4
Double Truck charged as 13 columns
Full length ads - 21.5 inches

ROP TABLOID PAGES

Column Widths	Inches (fractions)	Inches (decimals)	Pica/Points
1 COL	1 7/8	1.889	11/4
2 COL	3 15/16	3.944	23/8
3 COL	6	6.000	36/0
4 COL	8 1/8	8.056	48/4
5 COL	10 1/16	10.111	60/8
Double Truck	21 7/16
Full length tab ads - 12 3/4 inches

CLASSIFIED STANDARD PAGE COLUMN WIDTH

Column Widths	Inches (fractions)	Inches (decimals)	Pica/Points
1 COL	1 1/2	1.528	9/2
2 COL	3 1/8	3.167	19/0
3 COL	4 13/16	4.806	28/10
4 COL	6 3/8	6.444	38/8
5 COL	8 1/16	8.083	48/6
6 COL	9 11 /16	9.722	58/4
7 COL	11 3/8	11.361	68/2
8 COL	12 15/16	13.000	70/0
Double Truck	26 3/4
Full length ads - 21.5 inches

GENERAL INFORMATION

MINIMUM SIZE - 1 COL. X 1 inch.

MINIMUM DEPTH - Same number of inches deep as columns wide. 6 column strip advertising accepted, minimum depth 3 inches.

MAXIMUM DEPTH short of full - Advertisements exceeding 18 inches will be set full depth and charged accordingly.

ELECTRONIC FILES

Adobe Acrobat pdf is the preferred and recommended file format for Electronic Ad Submission.

When supplying graphics for ad building, electronic formats such as .jpg, .gif, .tif and .eps are acceptable. Save them in CMYK mode for color, Grayscale for B/W halftones, bitmap for linework. Do not submit RGB, Indexed Color or Duotones. Proper resolution for reproduction is 200 dpi for CMYK or Grayscale, 800 dpi for linework.

All Color ads must be built in or converted to appropriate process color values (CMYK). We do not use Pantone colors. Orders using standard color inks must be reservered (3) three days prior to publication date. Special order inks require one week notice.

The use of 3rd party Web sites to transmit electronic ads needs to be discussed and tested well ahead of deadlines.

The use of customer Web or FTP sites to download ads, art, logos etc. also needs to be discussed well ahead of deadlines. Files supplied must be well identified and easily available.

We strongly encourage customers to submit their first Electronic Ad well before deadline.

UPLOADING YOUR ELECTRONIC FILES

Contact your sales rep for a username and password or call 740-397-5333.

Use a moderate amount of unsharp masking. Be careful with USM on people's faces.

Remember that the computer screen is not the finished product.

Build a track record from each print job. Compare your computer screen to the reproduction and adjust accordingly on the next submission.